MICHELLE ABRAHAM is Co-Founder and Chief Strategy Officer of The Four Cups (T4C). Michelle sees the big picture and defines the structures and systems, and identifies the missing components needed to drive results. Her experiential knowledge in re-inventing strategies, campaigns, and product identities, streamlines organization’s efficiency, effectiveness and revenue. As long time COO of the Abraham Group, Michelle has spent a large part of her career solving complex problems and optimizing underperforming businesses. Her contributions have been integral to the bottom line of clients in over a 1,000 industries worldwide. As a prolific visionary and author, Michelle has contributed to numerous books, articles, newsletters, and encyclopedias. Her work is impactful socially, economically, and philanthropically.